How to Find Leads in Facebook Groups

Whether you like it or hate it, we all know that Facebook can be a powerful marketing engine for businesses of all sizes.  With an estimated 2.2 billion monthly users and attracting roughly 70% of the adult online population, there is no doubt Facebook has become a critical point of engagement for businesses looking to…

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Quick & Dirty Guide to Ranking on Google in 2018 [SEO Tips]

Wouldn’t getting sales be so much easier if you could just sit back and wait for the phone to ring? Ranking in one of the top positions on Google can be invaluable to your business, but getting there isn’t so straightforward. Google can be a complicated system to master, especially when algorithms change so frequently.…

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Why is No One Joining My Newsletter List?

Email marketing has a 4,400% ROI. This means that writing one email can generate a high volume of sales with very little cost to your business. But as more and more companies see the value in emailing their newsletter list, the competition to make an impact in your potential customer’s inboxes becomes fierce. The average person…

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High Bounce Rate? Call-to-Action Examples That Actually Work

Looking to generate more leads? Wish your visitors would convert before leaving your website? The secret is strategically placing call-to-actions throughout your content. But with the huge amount of distractions online today, users won’t pay attention to uncreative or cliche prompts. Let’s review the basics before we look at call-to-action examples that actually work. What…

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What is HubSpot & Why Should I Use it?

Try this experiment: Google any topic related to inbound marketing and you’ll be presented with findings published by HubSpot, without a doubt. Did it work? HubSpot has essentially put inbound marketing on people’s radars by being one of the first and more successful inbound marketing tools that put a ton of time towards publishing helpful information and…

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What Happens After Inbound Marketing? [B2B Sales Process]

You’ve put the effort into generating some interesting content for your target personas. They’ve taken an interest in your business — whether they downloaded a key bottom-of-the-funnel piece of content, requested more information, or contacted you directly — congrats! You have a new lead. But now what? Your new lead isn’t going to immediately impact…

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Are You Still Wasting Time on Keywords?

Did you know that Google indexes over 30 trillion websites everyday? This means 30 trillion websites are trying to improve their rank using similar strategies. Google decides how high your website ranks based on a combination of several different factors. Backlinks, trust, authority, on-page SEO, and keywords to name a few. But just like user’s…

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The Rebrand: Welcome to Horseshoe + Co.!

Notice anything different? That’s right! We’ve rebranded! Horseshoe Designs is now Horseshoe + Co. New website, new Instagram handle, new email; the works! All of this was made possible by Yvonne at Das Studio. I am so grateful for all her hard work these last few months. Let’s talk about the rebrand. It’s been on my…

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Your Marketing Strategy: How to Be Heard in a Crowded Market

The digital era has connected everything and almost everyone to the online world, giving businesses an opportunity to reach a broader audience more than ever before. However, every business rushed to utilize the benefits of operating online, which made the market quite competitive and overcrowded. Nowadays, standing out in a crowd and getting the message…

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Email Marketing Checklist: Don’t Hit Send Just Yet!

Over 100 billion emails are sent every single day. So the stakes are high to make a meaningful impression in your potential customers’ inbox. You’ve already gotten their email address (yay!) so why blow your opportunity with lacklustre emails? When executed effectively, emails can turn your warm leads into paying customers and even brand evangelists!…

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