HOW ECHOTAPE GENERATED

250+ LEADS and 53+ CUSTOMERS

WITH HORSESHOE + CO.

 

ECHOTAPE LOGO

COMPANY

ECHOtape

LOCATION

Chino, CA

INDUSTRY

Adhesive tape manufacturer

SERVICES

HubSpot Optimization

Email Marketing

Lead Generation

Web Design + Development

Pay-per-click Advertising (PPC)

echotape adhesive tapes

WHO IS ECHOTAPE?

ECHOtape manufactures adhesive tapes for professionals. For over 45 years, and from building and construction to manufacturing, ECHOtape stays on top of the latest applications and innovations to share deep industry knowledge. With best in class products—including hundreds of best sellers and personalized service from a trusted team, ECHOtape sets up builders for success.

THE CHALLENGE

ECHOtape’s VP of Marketing, Risa Edelstein wears a lot of hats. Between overseeing the company’s eCommerce, trade show, social media, PR, and online marketing initiatives, she had little time to devote to their marketing automation platform. ECHOtape needed a partner to own their marketing automation system, fully utilize all the features and maximize their ROI.

THE SOLUTION

Horseshoe + co. partnered with ECHOtape to support various inbound marketing initiatives in HubSpot. Among these tasks included:

  • – Creating and tracking the success of campaigns
  • – Developing custom reports to organize data that was meaningful to the ECHOtape team
  • – Maximizing trade show engagement with targeted PPC campaigns
  • – Converting website visitors into leads
  • – A/B testing

hubspot specialist

THE RESULTS

Improved campaign tracking

Increased lead volume

Better ROI reporting

250

New Leads

53

New Customers

12000

Emails Sent

26

Email Open Rate

10

Landing Pages Created

1000

Form Submissions

“It has been a great experience working with Horseshoe + co. these past few months. We had been looking for a partner to help us with both our strategic goals and day to day tactics and have been extremely pleased by the expertise Andrea and her team bring to the table. They are responsive, flexible and detail oriented ensuring projects get completed in a timely fashion. We are lucky to have Horseshoe + co. as an extension to the ECHOtape Marketing team.”

Risa Edelstein

VP Marketing, ECHOtape

risa inbound marketing case studty

ABOUT HORSESHOE + CO.

Horseshoe + co. provides strategic consulting and implementation for businesses using HubSpot. Your success relies on having a HubSpot expert on your side to ensure optimal return on investment.

HubSpot Agency Partner