HOW TRAINUAL TURNED $500 INTO $8,250

WITH HORSESHOE + CO.

trainual logo

COMPANY

Trainual

LOCATION

Scottsdale, AZ

INDUSTRY

Software as a Service (SaaS)

SERVICES

HubSpot Optimization

Content Creation

Lead Generation

Lead Nurturing

trainual ipad

WHAT IS TRAINUAL?

Trainual is a training and process management tool that makes it easy for growing teams to get everyone up to speed and on the same page, fast. The app was built to help business owners, team leaders, hiring and training managers centralize knowledge, organize processes and SOPs, automate training, and create learning systems for building more scalable or sellable businesses.

THE CHALLENGE

Trainual recognized a large portion of their clients seeing success with the tool among real estate brokerages. Now, the goal was to find more customers within that space and deliver a personalized experience. The Trainual team needed a “foot in the door” offer to start building relationships with real estate brokerage owners and address some of their common pain points.

THE SOLUTION

Vertical marketing. 

Horseshoe + co. developed a hyper-relevant offer, focusing the content to owners of real estate agencies. Enter the Guide: How to Automate New Agent Onboarding and Build Your Brokerage

 

Using HubSpot, we created a campaign including the guide itself, a conversion path, and follow up lead nurturing email sequence.

lead generation guide

THE RESULTS

229

New Leads

33

Conversion Rate

5

New Customers

8250

Customer Lifetime Value

“Andrea and the Horseshoe + co team have been absolute rockstars. Across the technical and creative spectrums of working with our brand on this project and others, they simply get it. Andrea was hugely helpful in our migration from another marketing automation platform to Hubspot, instrumental in organizing our data and lead workflows, the content offers were beautifully created, and without much direction at all, Horseshoe + co nailed our brand style and voice. Andrea goes above and beyond to help us optimize Hubspot to move the needle and I’d recommend her and the team in a heartbeat.”

ABOUT HORSESHOE + CO.

Horseshoe + co. provides strategic consulting and implementation for businesses using HubSpot. Your success relies on having a HubSpot expert on your side to ensure optimal return on investment.

HubSpot Agency Partner