7 signs your small business needs a crm

Does Your Small Business Need a CRM?

A Customer Relationship Management (CRM) system is an online cloud-based tool that collects and stores all your lead and customer data. It keeps track of you and your sales team’s interactions and efforts to turn leads into customers, providing actionable insight to grow your business. What are some examples of commonly used CRMs? HubSpot (free!) Salesforce…

how to find leads on facebook groups

How to Find Leads in Facebook Groups

Whether you like it or hate it, we all know that Facebook can be a powerful marketing engine for businesses of all sizes.  With an estimated 2.2 billion monthly users and attracting roughly 70% of the adult online population, there is no doubt Facebook has become a critical point of engagement for businesses looking to…

build brand awareness

Why is No One Joining My Newsletter List?

Email marketing has a 4,400% ROI. This means that writing one email can generate a high volume of sales with very little cost to your business. But as more and more companies see the value in emailing their newsletter list, the competition to make an impact in your potential customer’s inboxes becomes fierce. The average person…

inbound marketing services

What is HubSpot & Why Should I Use it?

Try this experiment: Google any topic related to inbound marketing and you’ll be presented with findings published by HubSpot, without a doubt. Did it work? HubSpot has essentially put inbound marketing on people’s radars by being one of the first and more successful inbound marketing tools that put a ton of time towards publishing helpful information and…

The Rebrand: Welcome to Horseshoe + Co.!

Notice anything different? That’s right! We’ve rebranded! Horseshoe Designs is now Horseshoe + Co. New website, new Instagram handle, new email; the works! All of this was made possible by Yvonne at Das Studio. I am so grateful for all her hard work these last few months. Let’s talk about the rebrand. It’s been on my…