THREE SIMPLE STEPS

TO START GENERATING QUALITY LEADS + CUSTOMERS

When it comes to driving growth in your business, do you feel like you’ve been stuck spinning your wheels?  Are you spending a lot of time and money creating content for your website and social media that just isn’t converting into followers or sales?

 

It doesn’t have to be that way anymore. We here to help you find the right audience on the right channels using the kind of quality content they are looking for.  It really is as simple as that!

The Solution?

We apply a unique, streamlined 3-phase approach to generate customized strategy for businesses, resulting in real and sustainable growth.

Who have we helped?

Don’t just take our word for it — take theirs!

We’ve worked with small and medium-sized businesses from all types of industries. Here are a few clients we’ve helped to optimize their inbound marketing efforts.

customer logo inbound marketing 3
customer logo inbound marketing

PHASE ONE: AUDIT + STRATEGY

We begin with a comprehensive audit and strategy that is 100% customized to your business and your customers. To course-correct your strategy and get you running effective inbound marketing campaigns, we help you benchmark your current strategy and take a in-depth look at what exactly is and isn’t working.

 

These critical first steps are all about getting the lay of the land. What are your current marketing activities? What gained some traction and what flopped, and why? We work closely with you and your team to develop robust buyer persona profiles and a blueprint for custom strategy that can catch the wind.

PHASE ONE BREAKDOWN

  • Kick off call
  • Interview with your team to identify target audience
  • Website SEO audit
  • Benchmark current marketing activities
  • Buyer persona profiles
  • Keyword research
  • Competitor analysis
  • 5 blog titles
  • Outline of initial lead generation content offer
  • Strategy for 3 email lead nurturing campaigns
  • Your buyer’s journey map

PHASE 2: HUBSPOT SETUP

We primarily work with businesses that leverage the HubSpot platform. In order to set your business up for inbound success, you’ll need to optimize your portal. We take care of your HubSpot setup from beginning to end and are here to help you take advantage of everything it has to offer.

Among its many features, HubSpot offers intuitive blogging software, landing page development, and the ability to easily track activity on your site and follow up with customized emails to your potential customers. As HubSpot experts, we are familiar with its many benefits and able to optimize your experience.

PHASE TWO BREAKDOWN

  • Sub-domain setup
  • Blog setup
  • Migrate your existing blogs
  • Landing page template
  • Thank you page template
  • Email template
  • Persona setup
  • Form creation
  • & more

PHASE THREE: MONTHLY CAMPAIGNS

Now you’re ready to start attracting, converting, and closing customers! We help you achieve measurable, sustainable growth through customized monthly inbound marketing campaigns.

 

Your inbound efforts should be unique to your personas and your business. There are no cookie-cutter techniques here! We know the key to your success is all in the tailoring, and our campaigns are carefully measured and fitted to you to ensure optimal return on investment.

PHASE THREE BREAKDOWN (EXAMPLE)

  • Kick off call
  • Interview with your team to identify target audience
  • Website SEO audit
  • Benchmark current marketing activities
  • Buyer persona profiles
  • Keyword research
  • Competitor analysis
  • 5 blog titles
  • Outline of initial lead generation content offer
  • Strategy for 3 email lead nurturing campaigns
  • Your buyer’s journey map

Let’s kick-off your inbound strategy

What are people saying about HubSpot + Inbound Marketing Agency, Horseshoe + Co.?